Blog
The Fundamentals of Design Thinking: A Human-Centered Approach
At its core, design thinking puts humans first. It’s about understanding real needs, and then coming up with ideas, testing them, and changing course as you learn. Rather than assuming what people want, you involve them in the process from start to finish.
How to Stop Sabotaging Your Goals: A People-First Approach
Unlocking your potential and achieving ambitious goals—whether personal or within your organization—requires more than passion and strategy. Too often, individuals and businesses unintentionally sabotage their progress by neglecting the human side of goal achievement. For mission-driven organizations and leaders, shifting the focus from business priorities to prioritizing people is key to sustained growth and breakthrough results. Here’s how to leverage the principles of design, craft, develop, engage, elevate, and embrace to create systems and organizations that empower people, not just profit.
Rethinking Needs and Wants: Economics Beyond Money
Economics is often reduced to money—spending it, saving it, and maximizing it. But at its core, economics is not just about currency or the exchange of goods and services. It is the study of how humans make choices in a world of limited resources. This...
The Importance of Objectively Evaluating Your Business: Staying in Sync with the World
In today’s ever-evolving marketplace, running a business is as much about agility and alignment as it is about passion and persistence. As a business strategist, I’ve seen firsthand the critical need for entrepreneurs and leaders to step back and objectively...
From Chaos to Creation: The Fun of Building Websites
It seems like creating websites is a never-ending task—but that doesn’t have to be a bad thing. In fact, it can be one of the most rewarding processes out there. While it might feel overwhelming at times, there’s something truly special about watching...
You STILL do not need to be a designer to be a researcher.
There may be a detriment to being both a visual designer and researcher. I do guarantee, though, that you need to know the limits of what you present, as well as your limitation. In communicating with visual designers, you need to understand that they have a...