Blog
Rethinking Needs and Wants: Economics Beyond Money
Economics is often reduced to money—spending it, saving it, and maximizing it. But at its core, economics is not just about currency or the exchange of goods and services. It is the study of how humans make choices in a world of limited resources. This...
The Importance of Objectively Evaluating Your Business: Staying in Sync with the World
In today’s ever-evolving marketplace, running a business is as much about agility and alignment as it is about passion and persistence. As a business strategist, I’ve seen firsthand the critical need for entrepreneurs and leaders to step back and objectively...
From Chaos to Creation: The Fun of Building Websites
It seems like creating websites is a never-ending task—but that doesn’t have to be a bad thing. In fact, it can be one of the most rewarding processes out there. While it might feel overwhelming at times, there’s something truly special about watching...
You STILL do not need to be a designer to be a researcher.
There may be a detriment to being both a visual designer and researcher. I do guarantee, though, that you need to know the limits of what you present, as well as your limitation. In communicating with visual designers, you need to understand that they have a...
You do not need a “Designer’s Eye” do be a UX Researcher
It may be that writing that blog title and what I will say will get me in trouble. In the long run, though, a UX researcher has NO NEED to have a "designer's eye." That is, of course, unless you choose to be a biased researcher. You may only provide analysis...




