Lillian Moya M.Sc.

Human Factors Psychology & I/O Consultant & Coach

American Psychological Association Divisions 2, 14, 21, 52

Balance in Design, The Human Experience, Business, Psychology

UX Design + Research, Ergonomics, Human Factors Psychology, Efficiency + Design

Equity theory states we, as employees, as leader, categorize and compartmentalize our efforts in a balance. Input. Output. This gets “computed”. We get a ratio. THAT ratio gets compared. We need to be at the right ratio when compared to our own. And we do not do any of this “knowingly”. It is pure to our behavior at all times, though.

And so… The same is true when we focus on products. On services. On leadership. On teams. On front-line employees. On back-end structure. Think of your designs. Do you compare them? Your stock prices? Comparisons there too? Everything counts. We need to take a holistic look to make things work. So when we compare them our ratios are balanced to our wants and needs.

Tell Your Story With More than Words


Business Behavioral Needs

User-Focused Development

The development of products, services, organizations is lead by the focus on the individual. Human factors in all aspects is the person in the system. 

Corporate Culture & Coaching

The nuances of the cultures we work within,  share time, energy, ideas is of necessary balance with the persons within that culture.

Behavioral Design & Training

Behavior design and training go hand in hand. We reach others via experience. The intangible tangibles of so many different departments have become psychology-based. 

Human Factors Psychology, i/O Psychology + Behavior Design is Everywhere

      • Jobs and Careers
      • Pets and Animals
      • Wildlife
      • Business
      • Finance
      • Science and Technology
      • Food & Drink
      • Education
      • Family
      • Healthcare & Medicine
      • Objects
      • Industrial
      • Fashion and Beauty
      • Sports
      • Recreation
      • Moods and Feelings
      • Transportation
      • Parks/Outdoors


      • Architecture
      • Vintage
      • Urban
      • Recreation
      • Travel Destinations
      • Coffee

The Blog

Recent Work

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Lillian E. Moya MSc., CEAS, Mental Health First Aid Certified
Adjunct Faculty Miami Dade College
Human Factors Psychology & Ergonomics Consultant
Business & Mindfulness Consultant & Coach
International Business, Health & Wellness Speaker
GLOBE 2020 Co-Investigator, Beedie School of Business/SFU
Professional Member APA Division 2, 14, 21, 52
Professional Member Society of Teaching of Psychology
Professional Member Society of Psychological Sciences
Professional Member Society Industrial Organizational Psychology
Professional Member Institute System & Industrial Engineers
Florida Certified Educator (Business, Marketing, Social Sciences)